Data Driven Design was hired to make it possible to have the best of both worlds: enterprise level ecommerce and boutique, highly interactive UI/UX. We accomplished this using a headless Magento 2 backend with Netsuite communicating via a customized Magento 2 REST API with a Craft CMS based UI.
Fully decoupling the experience layer from the constraints of the Magento theming system allowed us to build a very custom design for a fraction of the cost of building directly on Magento. It also made the administration of the site much easier as it separated the management of the presentation layer into Craft CMS. Craft's fully-customizable, user friendly backend system was the perfect fit to support their marketing team's needs and allowed the bulk of the ecommerce management to take place in the Netsuite ERP so their employees have a single point to maintain product information.